Which client would you advise to advertise on the Google Search Network?
Correct Answer
Bill, who wants to reach people looking for plumbing services
Why is this the correct answer?
Bill, who wants to reach people looking for plumbing services, is the ideal client for the Google Search Network. The Search Network captures users with active, high-intent queries — people who are already searching for a specific service right now. Plumbing is a demand-driven service where timing is critical: a person searching emergency plumber near me has immediate purchase intent. The Search Network connects advertisers directly with this in-market audience at the moment of need, making it far more efficient for service businesses than display or social advertising.
Why are the other options wrong?
Jim, who wants to reach people on social networks interested in poetry
Jim wants to reach people on social networks interested in poetry — social interest targeting is better suited to platforms like Facebook or Twitter, not Google Search.
Suzy, who wants to reach people browsing travel websites about China
Suzy wants to reach people browsing travel websites about China — this is a passive browsing behaviour better served by Display Network placements, not active search.
Carol, who wants to reach people watching YouTube videos
Carol wants to reach people watching YouTube videos — YouTube advertising is part of the Display/Video Network, not the Search Network.
Real-world example
A local plumbing company in Birmingham runs Search Network ads for keywords like boiler repair Birmingham and emergency plumber. With a £30/day budget, they average 8 qualified calls per day at £3.75 per lead — a far better ROI than their previous Yellow Pages listing at £200/month with 2 calls.
Official documentation: https://support.google.com/google-ads/answer/1722047
About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
Exam guide and all 140 AdWords Fundamentals (Legacy) questions →Related AdWords Fundamentals (Legacy) questions
- 1You would choose to advertise on the Google Search Network if you wanted to:Explained
- 2You would advise a client that’s launching a new product line to advertise on the Display Network because she can:Explained
- 3When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?Explained
- 4When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?Explained
- 5When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?Explained
- 6Why should you link your client’s Google Ads account to Search Console?Explained