AC

Google Ads Search Certification Questions

Page 3 of 5 · 210 questions

  1. 101Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
  2. 102You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Correct ResponsesMultiple correct
  3. 103Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
  4. 104What’s a benefit of using Customer Match audience solutions?
  5. 105Where can you go to view your bid status, performance trend over time, and conversion delay reporting?
  6. 106Where can you find your bid status, performance trend over time, and conversion delay reporting?
  7. 107When implementing value-based bidding, which of these three solutions will permit you to create strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct ResponsesExplainedMultiple correct
  8. 108What’s an advantage of using Smart Bidding with broad match?
  9. 109What’s an accurate description of callout extensions?
  10. 110Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
  11. 111Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
  12. 112Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)Multiple correct
  13. 113What does adding callout extensions to your Google Search ads enable you to do?
  14. 114Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?Explained
  15. 115Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
  16. 116Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture shops. How can a Google Search campaign benefit Lisa’s business?
  17. 117Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
  18. 118What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct ResponsesExplainedMultiple correct
  19. 119Which user type would the Google Ads system closely match as an Affinity audience?
  20. 120A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “”website traffic”” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign?
  21. 121Which statement is true about serving relevant ad extensions?
  22. 122Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
  23. 123What are three benefits of opting-in to automatically apply recommendations? Select 3 Correct ResponsesMultiple correct
  24. 124What is a major benefit of using search audience solutions?
  25. 125Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)Multiple correct
  26. 126Assets help give users which two things they want to get out of their search queries? Select 2 Correct ResponsesExplainedMultiple correct
  27. 127With Dynamic Search Ads, what does the advertiser provide?
  28. 128Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?
  29. 129Which three signals does broad match use to match Search ads with queries?ExplainedMultiple correct
  30. 130Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?
  31. 131Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)Select All Correct ResponsesMultiple correct
  32. 132You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
  33. 133The format of a Shopping Ad is different from that of a standard text ad in that it includes:
  34. 134Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?Explained
  35. 135Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?Explained
  36. 136Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?
  37. 137What’s an example of an effective callout extension?
  38. 138Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?
  39. 139Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?
  40. 140What are two types of value-based Smart Bidding strategies? Select 2 Correct ResponsesMultiple correct
  41. 141Which method should you use to implement and test broad match successfully on broad match campaigns to help analyse conversion data?Explained
  42. 142As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top
  43. 143What’s one way Google AI helps marketers connect with potential customers?
  44. 144How many responsive search ads does Google Ads allow?
  45. 145Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
  46. 146What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct ResponsesExplainedMultiple correct
  47. 147What determines whether a Search ad shows in the results for a query, and in what position?
  48. 148What are three benefits of opting-in to apply recommendations automatically? Select 3 Correct ResponsesMultiple correct
  49. 149You’re marketing a new line of cleaning services and need to reach more consumers, but you have a set budget you can’t exceed. Which benefit of Google Ads could help you achieve your goal?Multiple correct
  50. 150Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?