Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?
Correct Answer
Exact match
Why is this the correct answer?
Michelle should use exact match keywords to attract traffic only for searches that are solely for Wonder Boots. Exact match is the most restrictive keyword match type — it only triggers ads when the search query matches the keyword exactly (or is a very close variant with the same meaning). By adding [wonder boots] as an exact match keyword, Michelle ensures her ads only show to people searching specifically for her product name, avoiding irrelevant traffic from broader searches about boots in general.
Why are the other options wrong?
Phrase match
Phrase match would show ads for searches containing wonder boots but could also trigger for longer queries like wonder boots review or buy wonder boots cheap — not restricted solely to the product name.
Broad match
Broad match would show ads for searches semantically related to wonder boots — potentially including rain boots, winter boots, or other boot-related searches — far too broad for a product-name-only strategy.
Broad-match modifier
Broad-match modifier was deprecated and rolled into phrase match — it no longer exists as a separate match type in Google Ads.
Real-world example
Michelle adds [wonder boots] as an exact match keyword. Her ad shows only when users search wonder boots or the very close variant wonder boot — not for generic searches like waterproof boots or best women's boots. This precision targeting means 94% of her clicks come from users who specifically know and want her product.
Official documentation: https://support.google.com/google-ads/answer/2497836
Topics in this question
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Exam guide and all 210 Google Ads Search questions →Related Google Ads Search questions
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