Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad match modifier. What are two ways in which the broad match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses
Select all correct answers
She can explicitly choose keywords to ignore.
Her ad will only show for “blue saucepans.”
She can choose the exact searches her keywords will match.
She doesn’t have to think of all the related saucepan keywords.
She can easily select the color she wants to focus on.
Correct Answers
She doesn’t have to think of all the related saucepan keywords.
She can easily select the color she wants to focus on.
Topics in this question
About the Google Ads Search Certification
The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.
Exam guide and all 210 Google Ads Search questions →Related Google Ads Search questions
- 1Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Select All Correct ResponsesMultiple correct
- 2What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct ResponsesExplainedMultiple correct
- 3What are two benefits of using broad match, Smart Bidding, and responsive search ads together? Select 2 Correct ResponsesMultiple correct
- 4Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)Select All Correct ResponsesExplainedMultiple correct
- 5The benefit broad match modifier gives to Bob’s Search Ads campaign is that Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms .
- 6Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct ResponsesMultiple correct