What determines whether a Search ad shows in the results for a query, and in what position?
Asset impact, which includes sitelinks and image assets.
Bids, which is how much marketers will pay for a click.
Ad quality, which is based on ad and website relevance.
Ad Rank, which is based on a variety of factors to show useful ads.
Correct Answer
Ad Rank, which is based on a variety of factors to show useful ads.
Topics in this question
About the Google Ads Search Certification
The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.
Exam guide and all 210 Google Ads Search questions →Related Google Ads Search questions
- 1Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
- 2Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct ResponsesMultiple correct
- 3Within the Search Excellence framework, what's the core philosophy behind shifting to demand-led budgets?Explained
- 4Why is selecting a specific marketing objective critical in the 2026 search landscape?Explained
- 5A bidder enters an auction for the query "running shoe" and bids the bare minimum because it can't see that the user is near a retail establishment. What should the marketer do to improve the bidder’s conviction?Explained
- 6An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?