Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
The ad could lead to a higher cost-per-click for the advertiser.
The advertiser could receive more bids in the auction.
The ad’s quality could reduce cost-per-click by at least 40%.
The higher expected click-through rate could lead to a higher Ad Rank.
Correct Answer
The higher expected click-through rate could lead to a higher Ad Rank.
Official documentation: https://support.google.com/google-ads/answer/2615875
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