You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
Creating ads likely to get clicks.
Having a clear and simple landing page.
Creating ads that pertain to the keywords.
Raising the bid amount.
Correct Answer
Raising the bid amount.
Topics in this question
About the Google Ads Search Certification
The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.
Exam guide and all 210 Google Ads Search questions →Related Google Ads Search questions
- 1Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?Explained
- 2Which three factors impact a Search ad’s auction-time ad quality? Select 3 Correct ResponsesMultiple correct
- 3A bidder enters an auction for the query "running shoe" and bids the bare minimum because it can't see that the user is near a retail establishment. What should the marketer do to improve the bidder’s conviction?Explained
- 4Which of the following is one of the six key factors used by the Google Ads auction?Explained
- 5An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
- 6Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct ResponsesMultiple correct