AC

Google Ads Search Certification Questions

Page 2 of 5 · 210 questions

  1. 51A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?Explained
  2. 52As you get to know Google Ads, what would you identify as the three basic components of a Google Search ad?Explained
  3. 53How can ad extensions contribute to increasing user engagement?
  4. 54Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?(Choose two.)Multiple correct
  5. 55Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)Multiple correct
  6. 56Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
  7. 57What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.) Select All Correct ResponsesMultiple correct
  8. 58Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad?Multiple correct
  9. 59“1000 users ” is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign .
  10. 60Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize herGoogle Ads campaign results. What’s Google’s recommendation about extensions?
  11. 61Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?
  12. 62Which of the following are two types of value-based Smart Bidding strategies? Select 2 Correct ResponsesMultiple correct
  13. 63Which two asset types may also be served as automated assets at the account level? Select 2 Correct ResponsesExplainedMultiple correct
  14. 64Which of the following are three benefits of opting-in for the automatic applying of recommendations? Select 3 Correct ResponsesExplainedMultiple correct
  15. 65Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimisation score to make his Google Search campaign as effective as possible. What is Brian’s optimisation score based upon?
  16. 66You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
  17. 67What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
  18. 68When should you use Remarketing Lists for Search Ads?
  19. 69Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
  20. 70An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
  21. 71Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct ResponsesMultiple correct
  22. 72Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
  23. 73Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
  24. 74Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Select All Correct ResponsesMultiple correct
  25. 75What’s the primary benefit of using structured snippet extensions in your ads?
  26. 76After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
  27. 77What’s a key objective in delivering ad extensions?
  28. 78Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
  29. 79What are three ways automated bidding can improve efficiency? Select 3 Correct ResponsesExplainedMultiple correct
  30. 80Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
  31. 81Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
  32. 82A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?
  33. 83With Similar Audiences, which Google product is included when finding new people with similar profiles?
  34. 84The benefit broad match modifier gives to Bob’s Search Ads campaign is that Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms .
  35. 85Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct ResponsesMultiple correct
  36. 86What does layering an Affinity audience with a broad keyword targeting campaign help you do?
  37. 87Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
  38. 88Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
  39. 89Which of these are three efficient ways that marketers can apply recommendations that affect optimization score? Select 3 Correct ResponsesMultiple correct
  40. 90In what two ways can optimization score drive marketers’ success? Select 2 Correct ResponsesExplainedMultiple correct
  41. 91You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
  42. 92Each Similar Audience has its seed list members removed to ensure what?
  43. 93Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
  44. 94An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
  45. 95Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
  46. 96An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) Select All Correct ResponsesMultiple correct
  47. 97In which two ways does optimization score help marketers succeed? Select 2 Correct ResponsesMultiple correct
  48. 98Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
  49. 99Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
  50. 100Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?