Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
Watching an online video about South America.
Looking up passport rules for South America.
Browsing an adventure activities website.
Researching South American holiday destinations online.
Correct Answer
Researching South American holiday destinations online.
About the Google Ads Search Certification
The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.
Exam guide and all 210 Google Ads Search questions →Related Google Ads Search questions
- 1Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimisation score to make his Google Search campaign as effective as possible. What is Brian’s optimisation score based upon?
- 2Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
- 3You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Correct ResponsesMultiple correct
- 4Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
- 5A company observes a 14% increase in conversions after adopting Google tag gateway. Which pillar of the Search Four framework does this achievement represent?Explained
- 6Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?(Choose two.)Multiple correct