You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
Increasing the trustworthiness of the website.
Reducing the bid rate on the ad.
Modifying the ad’s landing page to load faster.
Changing the call-to-action message of the ad.
Correct Answer
Changing the call-to-action message of the ad.
About the Google Ads Search Certification
The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.
Exam guide and all 210 Google Ads Search questions →Related Google Ads Search questions
- 1Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?Explained
- 2An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) Select All Correct ResponsesMultiple correct
- 3You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Correct ResponsesMultiple correct
- 4Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
- 5Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture shops. How can a Google Search campaign benefit Lisa’s business?
- 6You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?