What’s a key objective in delivering ad extensions?
Opening up additional ad space to extend character limits.
Making ads more appealing with the use of image and video assets.
Giving users control over the types of ads that they see.
Providing the right users with the right information at the right moment.
Correct Answer
Providing the right users with the right information at the right moment.
Topics in this question
About the Google Ads Search Certification
The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.
Exam guide and all 210 Google Ads Search questions →Related Google Ads Search questions
- 1How can ad extensions contribute to increasing user engagement?
- 2Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize herGoogle Ads campaign results. What’s Google’s recommendation about extensions?
- 3What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
- 4Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
- 5What’s the primary benefit of using structured snippet extensions in your ads?
- 6Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?