What’s a benefit of using Customer Match audience solutions?
Having the ability to develop and segment lists based on demographics
Collecting users who have interacted with your website via the Google Ads remarketing tag
Connecting with new prospective users whose interests align with your product
Using your first-party data to reconnect with previous customers
Correct Answer
Using your first-party data to reconnect with previous customers
Official documentation: https://support.google.com/google-ads/answer/10550383
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- 1Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)Select All Correct ResponsesMultiple correct
- 2Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
- 3Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct ResponsesMultiple correct
- 4Which user type would the Google Ads system closely match as an Affinity audience?
- 5What is a major benefit of using search audience solutions?
- 6What are two main benefits of using Search Audience solutions? (Choose two.)Multiple correct