Google Analytics Certification (GA4) Questions

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1. 151You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight to which of these is driving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?
2. 152Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?
3. 153You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?
4. 154To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?
5. 155After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?
6. 156Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
7. 157You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?
8. 158You want to know how various ads you’ve placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the “Conversion paths” report?
9. 159You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery?
10. 160If you want to analyze events and users across your business’s website, as well as its separate apps for iOS and Android — how should you set up your account?
11. 161You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?
12. 162To link a Google Analytics property to BIgQuery, you’ll see two options for selecting how frequently that data should be exported. What are those two options?
13. 163Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?
14. 164You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?
15. 165To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a “metric” in Google Analytics?
16. 166You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by default?
17. 167You’re asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?
18. 168When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
19. 169What can Google Ads do with audiences from Google Analytics when these two services are linked?
20. 170If you’ve enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?
21. 171You’ve just customized a report and want it to appear in the left-hand navigation. To do this, which section should you add the report to?
22. 172Once you’ve customized a report, where does it need to be added to in order to appear in the left-hand navigation?
23. 173You want to develop a dashboard to view your analytics data alongside your in-store customer purchase data, which lives in another business application. Which of these Google Analytics features can you use to achieve this?
24. 174Your team is developing a dashboard to view analytics data alongside in-store customer purchase data that’s located in another business application. Which of these Google Analytics features would they use to do this?
25. 175You need to review several sets of data, and decide to create a table report so you can see them side by side. Which component of the Analytics interface helps you do that?
26. 176If you wanted to view multiple groups of data side by side in a table report, which component of the Google Analytics interface would you select?
27. 177Which component of the Analytics interface allows you to see multiple groups of data side by side in a table report?
28. 178What types of visualizations are available in the Free-Form Report?
29. 179You’d like to pull a Free-Form Report for an upcoming meeting. Which types of visualizations are available to include in this report?
30. 180Your team needs to change the default primary dimension for the User Acquisition Report within their Google Analytics property. Which action can they take to accomplish this?
31. 181You want to permanently change the default primary dimension for the User Acquisition Report within your property. How can you achieve this?
32. 182If you want to permanently switch the default primary dimension for the User Acquisition Report within your Google Analytics property, which action should you take to do this?
33. 183When your team wants to troubleshoot data discrepancies or unexpected trends in your Google Analytics property, which dimensions should they use to identify anomalies or potential issues?
34. 184When troubleshooting data discrepancies or unexpected trends in your Google Analytics property, which dimensions are commonly used to identify potential issues or anomalies?
35. 185What’s the key difference between the User Acquisition Report and the Traffic Acquisition Report?
36. 186When you view a User Acquisition Report and a Traffic Acquisition Report, what are the key differences in the information each report will highlight for you?
37. 187Your team wants more clarification around what information is covered in the User Acquisition Report and the Traffic Acquisition Report. What would you highlight for your team as the key differences between the two reports?
38. 188You’re building a purchase funnel in Explore and want to select a homepage view. Which dimension would you use to do this?
39. 189When building a purchase funnel in Explore, which of these dimensions allow you to select a homepage view?
40. 190Which dimension would you use to select a homepage view when building a purchase funnel in Explore?
41. 191Which of these reports highlight how users behave on product detail pages based on the type of device they’re using?
42. 192You want to compare whether users behave differently on your product detail pages based on the type of device they’re using. Which report can you use to find this information?
43. 193Which of these reports should you pull when you want to determine whether users behave differently on your product detail pages based on the type of device they’re using?
44. 194Your team is looking to add a net-new report to the left-hand nav that shows the source / medium filtered to desktop users only. Which new report template should they use to create this?
45. 195You want to create a net-new report to add to your left-hand nav that shows source / medium filtered down to just desktop users. Which new report template should you start from?
46. 196Which new report template should you use when you want to create a net-new report to add to the left-hand nav that details source / medium filtered to desktop users only?
47. 197Which feature allows you to further break down and analyze the data displayed in a standard table report?
48. 198You’d like to further break down and analyze the data shown in a standard table report. Which feature would you select to do that?
49. 199Your team wants to monitor for any unexpected spikes or declines in traffic to your website. Which built-in Google Analytics function highlights these events?
50. 200What’s the name of the built-in function that highlights when there’s been an unexpected spike or decrease in website traffic?