When you view a User Acquisition Report and a Traffic Acquisition Report, what are the key differences in the information each report will highlight for you?
A User Acquisition Report shows you the very first campaign/source/medium of the session. And the Traffic Acquisition Report shows you the campaign/source/medium of the last touch.
A Traffic Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the User Acquisition Report shows you the campaign/source/medium for the session.
A Traffic Acquisition Report uses a data-driven attribution model to show you the campaign/source/medium the user arrived at the site with. And the User Acquisition Report shows you the campaign/source/medium of the last touch.
A User Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the Traffic Acquisition Report shows you the campaign/source/medium for the session.
Correct Answer
A User Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the Traffic Acquisition Report shows you the campaign/source/medium for the session.
Official documentation: https://www.analyticsmania.com/post/acquisition-reports-in-google-analytics-4
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- 1Your team wants more clarification around what information is covered in the User Acquisition Report and the Traffic Acquisition Report. What would you highlight for your team as the key differences between the two reports?
- 2What’s the key difference between the User Acquisition Report and the Traffic Acquisition Report?
- 3An analyst is reviewing a standard Traffic Acquisition Report and notices that a significant amount of data is grouped into an (other) row. What's the next step to investigate the specific traffic sources hidden within this row?Explained
- 4A marketing manager observes that the number of conversions attributed to Paid Search in their Advertising workspace reports is higher than the number attributed to Paid Search in the standard Traffic Acquisition Report. What's the reason for this discrepancy?Explained
- 5Your team needs to change the default primary dimension for the User Acquisition Report within their Google Analytics property. Which action can they take to accomplish this?
- 6You want to permanently change the default primary dimension for the User Acquisition Report within your property. How can you achieve this?