Your team wants more clarification around what information is covered in the User Acquisition Report and the Traffic Acquisition Report. What would you highlight for your team as the key differences between the two reports?
The Traffic Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The User Acquisition Report covers the campaign/source/medium for the session.
The User Acquisition Report covers the very first campaign/source/medium of the session. The Traffic Acquisition Report covers the campaign/source/medium of the last touch.
The Traffic Acquisition Report covers the campaign/source/medium the user arrived at your site with, using a data-driven attribution model. The User Acquisition Report covers the campaign/source/medium of the last touch.
The User Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The Traffic Acquisition Report covers the campaign/source/medium for the session.
Correct Answer
The User Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The Traffic Acquisition Report covers the campaign/source/medium for the session.
Official documentation: https://measureschool.com/ga4-user-acquisition-vs-traffic-acquisition/
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Exam guide and all 236 Google Analytics (GA4) questions →Related Google Analytics (GA4) questions
- 1When you view a User Acquisition Report and a Traffic Acquisition Report, what are the key differences in the information each report will highlight for you?
- 2What’s the key difference between the User Acquisition Report and the Traffic Acquisition Report?
- 3A marketing manager observes that the number of conversions attributed to Paid Search in their Advertising workspace reports is higher than the number attributed to Paid Search in the standard Traffic Acquisition Report. What's the reason for this discrepancy?Explained
- 4Your team needs to change the default primary dimension for the User Acquisition Report within their Google Analytics property. Which action can they take to accomplish this?
- 5An analyst is reviewing a standard Traffic Acquisition Report and notices that a significant amount of data is grouped into an (other) row. What's the next step to investigate the specific traffic sources hidden within this row?Explained
- 6You want to permanently change the default primary dimension for the User Acquisition Report within your property. How can you achieve this?