What’s the name of the built-in function that highlights when there’s been an unexpected spike or decrease in website traffic?
Google AI
Machine learning
Data-driven attribution
Anomaly detection
Correct Answer
Anomaly detection
Official documentation: https://support.google.com/analytics/answer/9517187
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Exam guide and all 236 Google Analytics (GA4) questions →Related Google Analytics (GA4) questions
- 1Your team wants to monitor for any unexpected spikes or declines in traffic to your website. Which built-in Google Analytics function highlights these events?
- 2Which built-in function in Google Analytics displays unexpected decreases or increases in your website traffic?
- 3You’ve placed multiple ads to help drive traffic to your website. Now, you want to look at the Attribution Paths Report to see how they’ve been working together on the path to conversions. To do this, where can you find the Attribution Paths Report in your Google Analytics 4 property?
- 4Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?
- 5If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from “organic search,” “referral,” or other places?
- 6You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?