Google Analytics Certification (GA4) Questions

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1. 51Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?
2. 52You’ve noticed some discrepancies in your Google Analytics property and are trying to troubleshoot. Which of the following dimensions can you use to help identify anomalies or potential issues?
3. 53Your colleague has customized a report and wants it to be easily viewable. Where should they add the report so it appears in the left-hand navigation?
4. 54You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?
5. 55As a business owner, you’d like to do a deeper breakdown and analysis of the data that’s displayed in your standard table report. Which feature would help you do that?
6. 56If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?
7. 57When a user watches a video, this triggers an event on your website. Which of these is an event parameter?
8. 58One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?
9. 59Once you’ve deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?
10. 60Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?
11. 61Which of these structures represents a Google Analytics account’s hierarchy?
12. 62Which of these configurations show a Google Analytics account’s hierarchical structure?
13. 63If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?
14. 64Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?
15. 65What model represents the hierarchical structure of a Google Analytics account?
16. 66If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?
17. 67What can you find in the Realtime report?
18. 68Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property?
19. 69If you managed a blog that featured multiple different writers, what could you use to report the relevant writer’s name on each article page?
20. 70One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?
21. 71In which of these situations could you use the Engagement overview report in Google Analytics?
22. 72In which of these scenarios would the Engagement overview report be useful if you’re using Google Analytics for your website?
23. 73If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?
24. 74If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?
25. 75To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?
26. 76You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?
27. 77You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a “user property” collected by Google Analytics?
28. 78Which Google Analytics feature relies on machine learning for measuring conversions that can’t be spotted through direct observation?
29. 79Which of these tasks can be done using audience triggers?
30. 80Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?
31. 81What do audience triggers allow you to do?
32. 82You’ve just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?
33. 83You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?
34. 84Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?
35. 85You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?
36. 86You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?
37. 87Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers’ engagement?
38. 88If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?
39. 89Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?
40. 90Which of these definitions describe a data stream as it relates to Google Analytics?
41. 91The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?
42. 92If your goal was to connect individual customers’ behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?
43. 93What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?
44. 94Which section of Google Analytics contains ready-made cards that answer common questions about how your users are interacting with your app or website?
45. 95If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?
46. 96You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?
47. 97If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted?
48. 98Conversion paths can show you how various ads work together on the path to conversions. Where can you find the “Conversion paths” report in your Google Analytics 4 property?
49. 99You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a “user property” collected by Google Analytics?
50. 100You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?