To subdivide products in Shopping campaigns using your own set product structure, you should use:
Correct Answer
D) Custom labels
Key takeaways
Custom labels carry your own grouping values from the feed into Google Ads.
They become a dimension for subdividing product groups.
They let bidding structure follow commercial reality rather than Google's taxonomy.
Why is this the correct answer?
When you want to organise products by something Google does not know about — margin, season, clearance status, supplier — custom labels are the mechanism. You set the values in the feed, and they become available in Google Ads as a dimension to subdivide product groups by. That is what makes a bidding structure reflect your commercial reality rather than Google's taxonomy.
Why are the other options wrong?
A) AdWords labels
Labels in the advertising account apply to campaigns, ad groups and similar entities for organisation. They are not a feed attribute for subdividing products.
B) Starred items
There is no starred items feature for structuring product groups.
C) Multiple data feeds
Multiple feeds can split inventory across accounts or markets, but that is not how you subdivide within a campaign, and it duplicates management overhead.
Frequently asked questions about this topic
How do I apply custom labels to an existing feed?
Add the custom label columns to the primary feed, or attach a supplemental feed that maps item IDs to label values. The supplemental route is usually easier when the labels come from a different system, such as margin data from finance.
Official documentation: https://support.google.com/adwords/answer/3517331?hl=en
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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