You can use custom labels in a product data feed to:
Correct Answer
A) Tag products you’d like to group in a Shopping campaign by values of your choosing
Key takeaways
Custom labels tag products with values of your choosing for grouping.
They are internal only — invisible to shoppers and to matching.
Typical uses are margin, season, clearance status and best sellers.
Why is this the correct answer?
Custom labels tag products with values you choose so you can group them in a Shopping campaign. They are entirely internal: shoppers never see them, they carry no meaning for Google's classification, and they exist so that bidding and reporting can follow the distinctions your business cares about — margin, seasonality, clearance, best sellers — none of which the standard attributes express.
Why are the other options wrong?
B) Provide additional description information for shoppers in search results
Custom labels are never shown to shoppers. Descriptive information for search results comes from the title and description attributes.
C) Add supplemental image URLs
Extra images are supplied through the additional image link attribute, not through labels.
D) Submit product brand descriptions
Brand information belongs in the brand attribute, which Google uses for matching and comparison.
Frequently asked questions about this topic
What makes a good custom label scheme?
Values that map to a decision you will actually make with bidding. Labelling by margin band works because you bid differently on high and low margin; labelling by something you never act on just adds noise to the account.
Official documentation: https://support.google.com/adwords/answer/6275295?hl=en
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct ResponsesMultiple correct
- 2You’re building a product feed for a client who is new to Shopping ads, and you notice the client’s inventory data isn’t accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two. Select 2 Correct ResponsesMultiple correct
- 3You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct ResponsesMultiple correct
- 4Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?
- 5Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
- 6Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?