What’s the best way to indicate in a feed that a product is on sale for a limited time?
Correct Answer
C) Use the ‘sale price’ attribute
Key takeaways
Use the sale price attribute, keeping the regular price in the price attribute.
An effective date range starts and ends the discount automatically.
Both prices must match the landing page, or the item is disapproved.
Why is this the correct answer?
The sale price attribute is the structured way to signal a temporary discount. You keep the regular price in the price attribute and put the discounted figure in sale price, optionally with an effective date range so it starts and ends automatically. Because it is structured, Google can display the saving properly and validate it against your landing page — something no amount of text in a title or description could achieve.
Why are the other options wrong?
A) Include “SALE” in the title of the item
Promotional words in the title breach the title guidelines and risk disapproval, and the title drives matching, so it should describe the product rather than the offer.
B) Upload the same item twice, once with a lower price
Uploading the item twice creates duplicate listings and conflicting prices, which is a data quality problem rather than a discount mechanism.
D) Update the description of that specific item
Description text is not structured data. Google cannot read a sale from prose or validate it against the page.
Frequently asked questions about this topic
Does the sale price need to match my website?
Yes. Google checks the advertised price against the landing page, so if the site is showing the discount but the feed is not — or the other way round — the item risks a price mismatch disapproval. Date ranges help by keeping both ends of the sale in step.
Official documentation: https://support.google.com/adwords/answer/188494?hl=en
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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