What is a best practice to reduce the processing time of a new feed?
Correct Answer
D) Divide the group of products into multiple data feed segments
Key takeaways
Split large catalogues into multiple feed segments.
Segments process in parallel and isolate failures.
Duplicating formats or adding accounts does not help.
Why is this the correct answer?
Splitting a very large catalogue into several smaller feeds lets them process in parallel and makes each one quicker to handle, rather than forcing one enormous file through in a single pass. It also makes failures easier to isolate, because an error in one segment does not hold up the rest. The alternatives either duplicate data, add unnecessary accounts, or fix on a time of day that does not govern processing speed.
Why are the other options wrong?
A) Submit the feed at midnight
Upload time does not determine processing speed. Scheduling matters for keeping data fresh, not for how fast a feed is parsed.
B) Upload both xml and csv files of the same products
Submitting the same products in two formats duplicates the work and creates conflicting data for the same items.
C) Create a new Google Merchant Center account for each new AdWords campaign
Extra Merchant Center accounts add administration and fragment your catalogue without speeding anything up.
Frequently asked questions about this topic
How should I split a large catalogue into feeds?
Along a line that is meaningful to you and stable over time, such as product category, brand or country. Splitting arbitrarily works technically but makes diagnosing a failing segment harder than it needs to be.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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