Google Merchant center is used to:
Correct Answer
C) Submit product information
Key takeaways
Merchant Center receives and validates product information.
Bidding and campaign performance reporting live in Google Ads.
Images are referenced by URL, not hosted by Google.
Why is this the correct answer?
Merchant Center is where product information is submitted and validated. It holds the catalogue, checks it against the Shopping policies and surfaces problems in Diagnostics. Bidding and performance reporting both belong to the advertising account, and images are referenced by URL from your own servers rather than hosted by Google.
Why are the other options wrong?
A) Manage bidding for Shopping campaigns
Bidding is managed entirely in the advertising account.
B) Monitor the performance of Shopping campaigns
Campaign performance reporting lives in Google Ads. Merchant Center reports on product and feed status instead.
D) Host website images
Google does not host your images. The feed supplies an image link pointing at a URL you host.
Frequently asked questions about this topic
What happens if my image URLs stop resolving?
The items are disapproved, because Google cannot fetch the image. Blocking Google's crawler in robots.txt or moving images during a site migration are the usual culprits, and both show up in Diagnostics as image fetch failures.
Official documentation: https://support.google.com/merchants/answer/188493?hl=en
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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