Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:
Correct Answer
D) Use promotional text to highlight any deals
Key takeaways
Identical branded products can only be differentiated on the offer.
Promotional text highlighting a genuine deal is the legitimate route.
Misleading prices, cluttered images and overlays all risk disapproval.
Why is this the correct answer?
When several merchants sell the identical branded product, the product itself cannot differentiate you — the image, title and specification are the same everywhere. What you can vary is the offer, and promotional text highlighting a genuine deal is the legitimate way to do that inside the listing. The other options are all policy breaches: misleading prices, cluttered images and overlaid store names all risk disapproval.
Why are the other options wrong?
A) Change the price on the ad to be lower than the actual product price
Advertising a price lower than the actual one is a price mismatch, which causes disapproval and misleads the shopper.
B) Include bundled accessories in the product image
Showing bundled accessories that are not part of the item makes the image misrepresent what is being sold.
C) Include her store name on all watch images
Store names burned into images are promotional overlay, which the image policy prohibits.
Frequently asked questions about this topic
What else differentiates a reseller of identical products?
Seller ratings from Google customer reviews, delivery speed and cost, and stock availability. On a comparison surface those are frequently what decides the click when the product and price are near identical.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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