Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
Correct Answer
D) Increase bids on products groups
Key takeaways
Low traffic with low spend points at bids, not budget.
If budget were the constraint, spend would be at the cap.
Check lost impression share split by budget and rank to confirm.
Why is this the correct answer?
Low traffic together with low spend tells you the budget is not the constraint — if it were, spend would be at the cap. What is holding the products back is competitiveness in the auction, so raising the bid on that product group is the lever. Reading those two signals together is the habit worth taking from this question: low spend rules out budget, which points at rank.
Why are the other options wrong?
A) Increase the campaign’s daily budget
Raising a budget that is not being spent changes nothing, because the campaign is not hitting the existing cap.
B) Add negative keywords to the product group
Negative keywords restrict which queries you appear for, which would reduce traffic further.
C) Add a promotional message to his ads
A promotional message may improve click-through on ads that already show, but it does not win more auctions.
Frequently asked questions about this topic
How do I confirm it is a rank problem rather than a budget one?
Add the Search lost IS (budget) and Search lost IS (rank) columns. A high rank figure with a low budget figure confirms bids and quality are the constraint, which makes the bid increase the right move.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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