Google Merchant Center can be used to:
Correct Answer
D) Manage shipping settings for a store
Key takeaways
Shipping services, rates and delivery times are configured in Merchant Center.
Delivery cost is part of the offer the shopper sees.
Bid adjustments, priority and benchmark reporting all live in Google Ads.
Why is this the correct answer?
Shipping configuration belongs to Merchant Center, because delivery cost is part of the product offer a shopper sees rather than part of how you buy traffic. You set up shipping services, rates and delivery times there, and they feed into what appears on the listing. Everything about bidding — mobile bid adjustments, campaign priority — lives in the advertising account instead.
Why are the other options wrong?
A) Update mobile bids for products
Mobile bid adjustments are a campaign setting in Google Ads.
B) Set campaign priority for products
Campaign priority determines which of your campaigns bids for a shared product, and is set on the campaign in Google Ads.
C) View competitive benchmarks for Shopping campaigns
Competitive benchmark metrics appear as columns in the advertising account's reporting, not in Merchant Center.
Frequently asked questions about this topic
Why does shipping setup matter for performance?
Because delivery cost and speed are shown with the listing and are a major factor in whether a shopper clicks and converts. Inaccurate shipping settings also cause disapprovals when the quoted cost disagrees with what the checkout charges.
Official documentation: https://support.google.com/merchants/answer/188493
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1What are two commonly used programmes in Google Merchant Center? Choose two.Multiple correct
- 2Of these programs, which are the most commonly used in Google Merchant Center? Choose two. Select 2 Correct ResponsesMultiple correct
- 3Which of these programs are commonly used in Google Merchant Center? Choose two. Select 2 Correct ResponsesMultiple correct
- 4Google Merchant Center is used for:Explained
- 5Google Merchant center is used to:Explained
- 6You’re in the process of creating a Google Merchant Center account and realise that you don’t have a refund policy. Your company does not allow refunds. What should you do next?Explained