Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:
Correct Answer
use the Bid Simulator
Key takeaways
The Bid Simulator models what different bids would have produced.
It needs enough auction history, so new product groups may show nothing.
Reporting shows actual results; the simulator shows alternatives.
Why is this the correct answer?
The Bid Simulator answers precisely this what-if. It replays the auctions Brian actually entered at different bid levels and estimates the clicks, cost and conversions each would have produced, so he can see the consequence of a bid change without running the experiment. The other options either report what happened at the bids he used or change how bidding works in future.
Why are the other options wrong?
customize the statistics tables on the Campaign page
Customising the statistics table changes which columns you see. It reports actual results rather than modelling alternatives.
use the priority setting in his Shopping campaign
Campaign priority arbitrates between your own campaigns for shared products. It is unrelated to modelling bid changes.
set up enhanced cost-per-click (ECPC) bidding
ECPC changes how bids are set going forward. It does not tell you what different past bids would have produced.
Frequently asked questions about this topic
Can I simulate at campaign level as well as product group?
Simulators are available at several levels including product group and campaign, and a campaign-level view is useful when the question is about overall budget and bid posture rather than one slice of inventory.
Official documentation: https://support.google.com/adwords/answer/2470105
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?
- 2Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?
- 3Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
- 4You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?Explained
- 5Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?
- 6Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?