AC

Google Ads Video Certification Questions

Page 6 of 10 · 453 questions

  1. 251Following are the right matches of YouTube customers with Google Audience signals. It helps advertisers connect with that customer. PLEASE VIEW THE ANSWERS CAREFULLY
  2. 252Which data can you uncover by running a creative experiment using Brand Lift?
  3. 253Which TrueView ad format is optimized for product awareness?
  4. 254Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?
  5. 255Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?
  6. 256Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?
  7. 257Correct Answers are:
  8. 258Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?
  9. 259Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?
  10. 260Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?
  11. 261Which two are ideal advertisers for Custom Intent audiences? (Choose two.)Multiple correct
  12. 262What counts as a view-through conversion in a TrueView for action campaign?
  13. 263Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.) Select All Correct ResponsesMultiple correct
  14. 264Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?
  15. 265Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?
  16. 266Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
  17. 267Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s Custom Affinity audience?
  18. 268Aside from conversion tracking, what’s a requirement for using store visits?
  19. 269Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?
  20. 270Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.)Multiple correct
  21. 271What are the three key reasons advertisers choose YouTube to help build their brands?
  22. 272Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using google ads. He’s got the information needed to create a customer match audience, but he’s not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the customer match process?
  23. 273What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)Multiple correct
  24. 274Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?
  25. 275Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution did Lou suggest to his client?
  26. 276Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?
  27. 277Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?
  28. 278THE ANSWER CAREFULLY
  29. 279Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
  30. 280Which TrueView ad format is billed on a CPM basis?
  31. 281Correct Answer are:
  32. 282Which of YouTube’s awareness ad formats can use the CPD bidding approach?
  33. 283In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)Multiple correct
  34. 284Which value proposition do Custom Intent audiences offer advertisers?
  35. 285Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?
  36. 286Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.) Select All Correct ResponsesMultiple correct
  37. 287Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?
  38. 288Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?
  39. 289Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?
  40. 290Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which intent audience solution on YouTube should Myra select for this campaign?
  41. 291Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?
  42. 292In a bumper ad, how much time is usually required to stick the landing?
  43. 293Jane takes on the task of explaining to a new client why YouTube is the best place for their marketing dollars. She tells them that, with data and tools, google powers YouTube and delivers proven results. What other reason could Jane give to convince her client to use YouTube?
  44. 294Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?
  45. 295PLEASE CHECK THE ANSWER CAREFULLY
  46. 296Creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building. What are two other reason creators choose YouTube? (Choose 2.) Select All Correct ResponsesMultiple correct
  47. 297Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?
  48. 298Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube analytics report did Ryan share with his client?
  49. 299Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (choose 2.)Multiple correct
  50. 300TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?