In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)
Select all correct answers
Use video shots from movies and television shows to get attention.
Force a user into a sign-up or e-mail capture to exit the ad display.
Film ads that have a depressing emotional factor to gain sympathy.
Leverage the power of audio in your ads to lift brand awareness.
Increase your ad’s pacing to capture attention and keep it longer.
Correct Answers
Leverage the power of audio in your ads to lift brand awareness.
Increase your ad’s pacing to capture attention and keep it longer.
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About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 453 Google Ads Video questions →Related Google Ads Video questions
- 1Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.) Select All Correct ResponsesMultiple correct
- 2Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?
- 3Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?
- 4In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?
- 5Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?
- 6Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?