Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?
Cost-per-thousand impression and Maximize Clicks
Target impression share and cost-per-view
Cost-per-click and target return on ad spend
Max Conversions and target cost-per-acquisition
Correct Answer
Max Conversions and target cost-per-acquisition
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- 1YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?Multiple correct
- 2Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
- 3What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)Multiple correct
- 4Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?
- 5Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)Multiple correct
- 6A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?