Online conversions measured for TrueView for action come from three different events. Match each event to its correct conversion type.
Match each item to its pair
| Click-through conversion | User clicks on an element of the ad and converts within 30 days |
|---|---|
| Video engagement | User watches 10 seconds of the ad and converts within three days |
| View-through conversion | User sees an impression of the ad and converts within 24 hours |
Topics in this question
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 453 Google Ads Video questions →Related Google Ads Video questions
- 1YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?Multiple correct
- 2Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?
- 3For TrueView for action, which three events can make up an online conversion?
- 4When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?
- 5For potential customers in decision-making moments, what video ad formats are optimised to drive action and make it easier for them to take meaningful actions that can be measured?Multiple correct
- 6Match each type of TrueView ad to its bidding approach.