What type of advertiser is a good fit for TrueView for action?
Advertiser looking to improve their brand image
An advertiser who’s looking for brand impact such as driving Brand Lift metrics
An advertiser who’s looking to maximize reach and cares about driving views
An advertiser who’s looking to drive clicks to their website for on-site conversions
Correct Answer
An advertiser who’s looking to drive clicks to their website for on-site conversions
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About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 453 Google Ads Video questions →Related Google Ads Video questions
- 1Online conversions measured for TrueView for action come from three different events. Match each event to its correct conversion type.
- 2Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
- 3Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?
- 4A brand wants to unlock untapped intent and drive high-value action on visual surfaces. Which campaign type fits this?Explained
- 5Why is it a good idea to opt into optimised targeting when creating a video action campaign?
- 6When creating a video action campaign, why is it a good idea to opt into optimised targeting?