Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?
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TrueView discovery
TrueView in-stream
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Correct Answer
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- 1TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
- 2Non-skippable in-stream ads are available in auction or as a reservation buy , most similar to ads shown on TV and complement TV campaigns and incremental reach. There are actually three statements that are true about non-skippable in-stream ads. Please choose the correct one according to asked question.
- 3Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?
- 4Which TrueView ad format is billed on a CPM basis?
- 5A media planner needs to forecast reach and allocate budget across multiple YouTube ad formats for an upcoming campaign. Which Google Ads tool is specifically designed for this purpose?Explained
- 6A brand wants to maximize the number of unique viewers they can achieve within their budget to get the best possible ROI. Which Video reach campaign (VRC) subtype should they choose?Explained