How can Helen provide free shipping for a small group of promotional products?
Correct Answer
D) Update the ‘shipping’ attribute to a fixed delivery price of $0.00 for only the promotional products
Key takeaways
The shipping attribute sets delivery cost per item.
Item-level shipping overrides the account default.
Advertised delivery cost must match what the checkout actually charges.
Why is this the correct answer?
Shipping can be set per item through the shipping attribute, so Helen applies a zero delivery price to just the promotional products and leaves everything else on its normal rate. Item-level shipping overrides the account default, which is exactly what is needed for an offer covering part of the catalogue. Changing the account default would give free delivery to everything, which is not what was asked.
Why are the other options wrong?
A) Add “Free shipping” to the Shopping campaign promotional text
Promotional text is a claim in the listing. It does not change what the shopper is actually charged, and advertising free shipping that does not exist is a policy problem.
B) Set the default shipping for all products to a flat rate of $0.00
A flat zero default applies free shipping to the entire catalogue, well beyond the small promotional group.
C) Remove all shipping options from the Google Merchant Center account
Removing shipping options does not make delivery free; it leaves the offer incomplete and risks disapprovals.
Frequently asked questions about this topic
Should free shipping also be set up as a promotion?
The shipping attribute is what makes the delivery genuinely free. A merchant promotion can additionally surface it as a special offer on the listing, which makes it more visible — but the attribute is what changes the actual cost.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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