Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
Correct Answer
D) Subdivide by brand and set more competitive bids for the brands individually
Key takeaways
Subdivide by brand to create separate bidding units.
Only then can you bid up the strong brands without affecting the rest.
Any change at All products level applies to the whole catalogue.
Why is this the correct answer?
An All products group applies one bid to everything, so the only way to bid up the brands that are performing well is to give them their own product groups. Subdividing by brand creates separate bidding units, and Nicole can then bid more competitively on those five while the rest of the catalogue stays where it was. Any change made at the All products level would apply to the whole inventory, including the products that do not deserve it.
Why are the other options wrong?
A) Change the campaign priority to “high”
Campaign priority decides which of your own campaigns bids for a shared product. It does nothing to favour particular brands within one campaign.
B) Set her budget to “accelerated” delivery
Accelerated delivery changed how quickly a budget was spent through the day, not which products were bid up. It is also no longer available.
C) Increase her “All products” bid
Raising the All products bid raises it for the entire catalogue, spending more on weak products as well as strong ones.
Frequently asked questions about this topic
What can I subdivide product groups by?
Brand, item ID, condition, product type, Google product category, channel and your five custom labels. Brand and product type are the usual first cuts because they tend to map onto real performance differences.
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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