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Google Ads Measurement Certification Questions

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  1. 251Curtis recently created a Google My Business Account. He wants to learn how his people are finding his business listing on the web and how they interacted with his listing. Which Google My Business feature can Curtis use to accomplish this?
  2. 252What are the two key benefits of Google My Business? (Choose two.) Select All Correct ResponsesMultiple correct
  3. 253Google My Business provides businesses with opportunities for connecting with their customers online. What are two ways Google My Business would help engage your customers? (Choose two.)Multiple correct
  4. 254How does Google My Business help businesses reach more customers when it matters most? (Choose two.)Multiple correct
  5. 255How can a Google My Business location can be verified?
  6. 256By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which information can location extensions display?
  7. 257A primary benefit of Google My Business is what it can tell you about how customers behave when they visit your listing. Which Google My Business feature can you use to follow these interactions?
  8. 258What’s the minimum number of locations you can bulk upload to Google My Business?
  9. 259Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call. Which other method, if properly set up, can customers use to contact your business?
  10. 260Google My Business gives businesses a variety of ways to promote their goods and services to users online. What are the key benefits of Google My Business?
  11. 261Well-managed, verified Google My Business listings get five times more views than those that are unclaimed. How can you verify a location in Google My Business?
  12. 262Which feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time? - Latest Question Answers of Google Certification Exams
  13. 263Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate? Select All Correct ResponsesMultiple correct
  14. 264Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance. Select All Correct ResponsesMultiple correct
  15. 265Which two of the following statements are true about Attribution reports? Select All Correct ResponsesMultiple correct
  16. 266Which two of the following statements are true about conversion tracking? Select All Correct ResponsesMultiple correct
  17. 267Which three of the following are good measurement habits for any individual or company? Select All Correct ResponsesMultiple correct
  18. 268Which of the following attribution models uses machine learning to evaluate individual customer paths?
  19. 269A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?
  20. 270Which three of the following actions can improve your conversion rate? Select All Correct ResponsesMultiple correct
  21. 271What can be used to customize how the data is tracked in the Conversions column?
  22. 272For video campaigns, the last impression of a video ad will get credit for the view-through conversion.
  23. 273Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text for information. How can Google My Business help Larry?
  24. 274What's the best indicator that a campaign is increasing customer loyalty? - Latest Question Answers of Google Certification Exams
  25. 275Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval?
  26. 276Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can't have multiple locations in one physical address. What's the third potential reason for disapproval in the verification process? - Latest Question Answers of Google Certification Exams
  27. 277Levi's an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that grow his success in constantly evolving his company's marketing strategies to the schools' changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.) Select All Correct Responses - Latest Question Answers of Google Certification ExamsMultiple correct
  28. 278Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company's marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.) - Latest Question Answers of Google Certification ExamsMultiple correct
  29. 279Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company's marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.) - Latest Question Answers of Google Certification ExamsMultiple correct
  30. 280You’re setting up offline conversion tracking. You need to to upload offline data into your Google Ads account. Which two formats are supported? (Choose two.)Multiple correct
  31. 281Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number. What does this number allow you to monitor? - Latest Question Answers of Google Certification Exams
  32. 282Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.) - Latest Question Answers of Google Certification ExamsMultiple correct
  33. 283Raven has successfully added her location to Google My Business. She knows she has options for verification, including use of a phone call or e-mail. How else can she verify her location?
  34. 284David owns a retail business that just implemented a web app to supplement sales. He needs to choose an attribution partner to integrate the app for in-app conversion tracking. Which two are available attribution providers? (Choose two.)Multiple correct
  35. 285Which statement describes rules-based attribution?
  36. 286A brand manager wants to show the value of his advertising by demonstrating the return on ad investment. What’s his marketing objective?
  37. 287Vijay needs to design a website for his taxi company. He’s considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets. How does the Google My Business website builder address this concern?
  38. 288Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?
  39. 289Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign. Which type of optimization has Felix used to drive higher lumber sales?
  40. 290You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?
  41. 291Mary’s a marketing manager for a nationwide vegan restaurant chain. She’s considering which digital channel she should use to advertise her restaurant’s new menu upgrades to people who prefer vegan food. Which two digital channels could Mary use to reach her audience? (Choose two.)Multiple correct
  42. 292If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences?
  43. 293Tara knows Google My Business is a great way to share information and engage her customers online. But she’s worried because she has multiple locations, and management may be too difficult. How does Google My Business address Tara’s concern?
  44. 294Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?
  45. 295Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?
  46. 296Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?
  47. 297Which attribution type algorithmically evaluates individual customer paths?
  48. 298Once you’ve established conversion actions in your Google Ads account, you’ll be provided with a conversion tracking tag. What should you do with this snippet of code to successfully track conversion actions?
  49. 299In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?
  50. 300Each Google My Business location has a unique ID that applies changes to the right listing. What’s the name of this unique ID?