What can be used to customize how the data is tracked in the Conversions column?
Auction Insights report
Custom tables
Modify Columns setting
Include in Conversions setting
Correct Answer
Include in Conversions setting
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 361 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
- 2After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions. How can you remove those duplicate conversions from the conversion count?
- 3A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
- 4Which of the following can be used to describe enhanced conversions for leads?
- 5Your company’s created a collection of two to three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution and product changes. You can now analyse ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?
- 6Peter has a website that promotes his local holiday rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?