Grow Offline Sales Certification Questions

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1. 101Which of these behaviors is typical of Omnichannel customers making a purchase?
2. 102How does Google measure store visits?
3. 103Which option describes how Google accounts for a store visit?
4. 104If you wanted to determine whether an ad drove incremental results, what method would you choose?
5. 105Which method can you use to determine if an ad drove incremental results?
6. 106What is a geo-based experiment?
7. 107How does Google characterize geo-based experiments?
8. 108Which of these definitions describes incrementality?
9. 109How would you define incrementality?
10. 110In addition to store visits, what input would you need to gauge store sales?
11. 111Aside from store visits, which of these inputs would you need to measure store sales?
12. 112What would a store marketing or traditional marketing team view as a priority?
13. 113Which of these goals would a store marketing/traditional marketing team prioritize?
14. 114In which scenario would you use a store-centric approach?
15. 115Which calculation would tell you the value of a store visit to your business?
16. 116What non-Google Ads data is used to model store visits?
17. 117At a minimum, how often should you update your local product inventory feed?
18. 118What attribute is required in a local product inventory feed?
19. 119Which attribute do you need to have for a product inventory feed?
20. 120Which of these attributes does a local product inventory feed require?
21. 121What does Google Merchant Center do?
22. 122What is Google Merchant Center?
23. 123You recently released a new line of energy drinks with plans to sell them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
24. 124What’s a key benefit of Performance Max for in-store goals?
25. 125What is Performance Max’s key benefit regarding in-store goals?
26. 126Which of these location data sources requires a user to create an account and link it to Google Ads?
27. 127When should an omnichannel shopping campaign approach be used?
28. 128When might you use an omnichannel shopping campaign approach?
29. 129Machine learning models are the basis for much of Performance Max’s feature-optimization. Which three features still need to be added manually? Choose two.Multiple correct
30. 130Even though many of Performance Max’s features are optimized via machine learning, some need to be added manually. Which of these features need to be added manually? Choose two.Multiple correct
31. 131What manual input will you need to provide when setting up a Performance Max for store goals campaign?
32. 132You work at an agency and one of your retail-account clients has told you about their goal of growing online and in-store sales. They aren’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together. If they ask you for clarification, what should you tell them?
33. 133Which of these are considered Offline Sales approaches? Choose three.Multiple correct
34. 134You’re in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
35. 135You lead a small retailer’s marketing team. They’re expanding on their eCommerce business and plan to open 10 stores within the next few months. Their goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
36. 136Which of these choices reflect a difference between Performance Max for omnichannel goals and Smart Shopping Campaigns (SSC)? Choose two.Multiple correct
37. 137Which of these are prerequisites for reporting store visits? Choose two.Multiple correct
38. 138In which of these situations would an affiliate location extension be appropriately used?
39. 139Store visits are modeled using which non-Google Ads signals?
40. 140What’s the recommended minimum frequency update for the local product inventory feed?
41. 141What’s the purpose of Google Merchant Center?
42. 142You recently launched a new line of kombucha products with the plan of selling them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
43. 143For which of these location data sources would you need to set up an account linked to Google Ads?
44. 144If you were setting up a Performance Max for store goals campaign, which of these manual inputs would you need to provide?
45. 145If you worked for an agency and managed the account of a large retailer that wanted to grow online and offline sales, how would you explain to them the way in which their Business Profile, Merchant Center, and Google Ads accounts work together?
46. 146What are the three Offline Sales approaches? Choose three.Multiple correct
47. 147How is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)?Multiple correct
48. 148You want to try omnibidding, but recognize that some categories are offline only. Which omnibidding setup should you use?
49. 149Which of these benefits are associated with Local Inventory Ads?
50. 150You’re on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?