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Grow Offline Sales Certification Questions & Answers

150 questions · 0 with full explanations · Updated

The Grow Offline Sales Certification covers how Google Ads drives sales that happen away from the website: store visits, phone calls and offline conversion imports, and how to optimise campaigns towards those outcomes.

Where to take it
Google Skillshop
Cost
Free
Who it's for
Retailers and businesses with physical locations or offline sales teams.

How to pass the Grow Offline Sales exam

  • Know how store visit conversions are measured and their eligibility requirements.
  • Understand offline conversion imports and why the click identifier matters.
  • Learn which campaign types support store goals.

Topics covered

Local & Offline Sales (105)Shopping & Merchant Center (27)Performance Max (25)Ads, Assets & Creative (24)Conversion Tracking & Measurement (13)Analytics & Reporting (12)Budgets, Auction & Ad Rank (12)Smart Bidding & Bid Strategies (9)AI Max & Automation (6)Privacy & Consent (6)

Recently updated questions

  1. 1Which of these automation tools is useful for optimizing online and offline shoppers?
  2. 2You own a small bike store and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?
  3. 3Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?
  4. 4In which of the industries could a business potentially benefit from Performance Max for store goals? Choose three.Multiple correct
  5. 5When creating a Performance Max for store goals campaign, which manual input would you need to provide?

All Grow Offline Sales questions

  1. 1Which of these automation tools is useful for optimizing online and offline shoppers?
  2. 2You own a small bike store and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?
  3. 3Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?
  4. 4In which of the industries could a business potentially benefit from Performance Max for store goals? Choose three.Multiple correct
  5. 5When creating a Performance Max for store goals campaign, which manual input would you need to provide?
  6. 6How do you calculate how much a store visit is worth to your business?
  7. 7How do geo-based experiments work?
  8. 8When a store visit happens, the data is validated through a panel of users who volunteer to participate in Google Opinion Rewards. How many users volunteer?
  9. 9When is an omnichannel shopping campaign approach appropriate?
  10. 10What is the recommended minimum frequency update for the local product inventory feed?
  11. 11You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?
  12. 12What benefit does the pickup later option offer?
  13. 13What is incrementality?
  14. 14When developing an online-to-offline strategy, how can you engage with your team?
  15. 15For which of these scenarios would a store-centric approach be useful?
  16. 16You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
  17. 17To determine whether an ad drove incremental results, what method would you use?
  18. 18When would you use an affiliate location extension?
  19. 19If you were looking to promote an upcoming weekend sale using creatives, which recommendation should you follow?
  20. 20Which of the following are Offline Sales approaches? Choose three.Multiple correct
  21. 21You want to try out omnibidding, but there are certain categories that are offline only. What’s the recommended omnibidding setup?
  22. 22What’s an action Omnichannel customers take when deciding to make a purchase?
  23. 23After you upload the local product inventory feed and set a feed schedule, what should you do next?
  24. 24Which campaign objective would be most appropriate when setting up a Performance Max for store goals campaign?
  25. 25Which of these is a best practice for setting up a Perfomance Max for omnichannel goals campaign?
  26. 26What is the recommended budget and time to run your Performance Max for store goals campaign?
  27. 27In regards to in-store goals, what is Performance Max’s key benefit?
  28. 28Which location data source requires you to set up an account and link it to Google Ads?
  29. 29What’s a priority for the store marketing or traditional marketing team?
  30. 30You own a local apparel store but don’t have a product-specific landing page, which is required to run on Local Inventory Ads. Which feature will allow you to advertise your products on Local Inventory Ads?
  31. 31You run the marketing for a small retailer with an existing eCommerce business. They’re expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?
  32. 32What engagement is reported as local actions?
  33. 33The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.Multiple correct
  34. 34What may happen if you optimize towards online conversions only?
  35. 35What are three Smart Bidding strategies that can help you optimize to offline conversion actions? Choose three.Multiple correct
  36. 36You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
  37. 37What information is displayed using location extensions linked through a Google Business Profile?
  38. 38In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.Multiple correct
  39. 39Which two of the following are requirements to report store visits? Choose two.Multiple correct
  40. 40What’s a benefit of Local Inventory Ads?
  41. 41When is it recommended to use a location extension over a affiliate location extension?
  42. 42How are store visits measured?
  43. 43Besides store visits, what’s another input needed to measure store sales?
  44. 44What non-Google Ads signals are used to model store visits?
  45. 45While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.Multiple correct
  46. 46You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?
  47. 47Which advertising channel is considered an offline (traditional) channel?
  48. 48Which of these is a traditional offline advertising channel?
  49. 49Which of these options is an offline rather than an online advertising channel?
  50. 50You’re interested in omnibidding, but realize that some categories are offline only. Which of these omnibidding setups is optimal?

Frequently asked questions

What score do I need to pass?

Google Skillshop certification exams require a score of 80% or higher to pass.

What happens if I fail?

You can retake the exam after waiting 24 hours. There is no limit on the number of attempts, and the exam is free.

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