AC

Grow Offline Sales Certification Questions

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  1. 51Which of these would you need in order to report store visits? Choose two.Multiple correct
  2. 52You’re on the store marketing team for a discount store that has 10 franchise locations. Each franchisee has a budget and wants to allocate money toward promoting their location and driving in-store traffic. What recommendation would you make?
  3. 53For which of these situations would a location extension be preferable to an affiliate location extension?
  4. 54When should you use a location extension over an affiliate location extension?
  5. 55Which of these scenarios calls for a store-centric approach?
  6. 56Which of these automation tools can optimize for online as well as offline shoppers?
  7. 57What is one automation tool that helps optimize to online and offline shoppers?
  8. 58You’re the Chief Marketing Officer (CMO) at a large retailer where teams have historically worked in silos. Your goal is to incorporate online and offline KPIs into your marketing strategy. Which three of these things should you do when creating a holistic online-to-offline strategy? Choose three.Multiple correct
  9. 59A large retailer’s Chief Marketing Officer (CMO) wants to revise the company’s marketing strategy by incorporating online and offline KPIs. Historically, the teams have worked in silos. What are three things the CMO should do when they create a holistic online-to-offline strategy? Choose three.Multiple correct
  10. 60What’s a recommendation when setting up a Performance Max for omnichannel goals campaign?
  11. 61Which practice is recommended for setting up a Performance Max for omnichannel goals campaign?
  12. 62There’s an upcoming weekend sale that you want to promote using creatives. What would you recommend?
  13. 63If someone wanted to use creatives to promote an upcoming weekend sale, which of these approaches would you recommend?
  14. 64You know that a shopper engages several times online with a product or service before actually purchasing it in a physical store. What approach should you take for an omnichannel strategy?
  15. 65Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?
  16. 66When you use location extensions linked through a Google Business Profile, what information is displayed?
  17. 67Which of these is displayed when you use location extensions linked through a Google Business Profile?
  18. 68Once you’ve uploaded a local product inventory feed and set a feed schedule, what’s next?
  19. 69After uploading a local product inventory feed and setting a feed schedule, what should your next move be?
  20. 70Which of these methods would help you test a manual bidding strategy against an omnichannel Smart Bidding campaign?
  21. 71If you want to test a manual bidding strategy against an omnichannel Smart Bidding campaign, which technique should you use?
  22. 72What campaign objective would you set when creating a Performance Max for store goals campaign?
  23. 73Which of these campaign objectives would you establish for a Performance Max for store goals campaign?
  24. 74Which of these Smart Bidding strategies could help you optimize to offline conversion actions? Choose three.Multiple correct
  25. 75If you’re looking to optimize offline conversion actions, which three Smart Bidding strategies can help you? Choose three.Multiple correct
  26. 76In which of these industries would Performance Max for store goals be helpful? Choose three.Multiple correct
  27. 77For which of these industries would Performance Max for store goals be useful? Choose three.Multiple correct
  28. 78If you were developing an online-to-offline strategy, which of these options would help you engage with your team?
  29. 79What’s one way you can engage with your team when developing an online-to-offline strategy?
  30. 80As far as budget and time is concerned, which of these is the recommended practice?
  31. 81Which of these budget and time parameters should you follow when running a Performance Max for store goals campaign?
  32. 82How would you calculate a store visit’s value to your business?
  33. 83For which of these scenarios would an affiliate location extension be useful?
  34. 84Which of these benefits can Local Inventory Ads provide?
  35. 85What’s a benefit of pickup later?
  36. 86What’s the benefit of utilizing pickup later?
  37. 87Data from store visits is validated through a panel of volunteer Google Opinion Rewards participants. How many volunteer participants are there?
  38. 88How many Google Opinion Rewards participants volunteer for panels that validate store visits?
  39. 89How does a control group function in an experiment?
  40. 90What’s the role of the control group?
  41. 91What’s a control group?
  42. 92What’s the drawback of optimizing only for online conversions?
  43. 93What might you miss out on if you optimize for online conversions exclusively?
  44. 94You own a local boutique and are looking to create a product-specific landing page, which is required by Local Inventory Ads. Which feature would allow you to advertise your products on Local Inventory Ads?
  45. 95You own a small music shop and want to create a product-specific landing page as required by Local Inventory Ads. Which of these features would allow you to advertise your products on Local Inventory Ads?
  46. 96Which of these are reported as local actions?
  47. 97Which of these engagements would be reported as local actions?
  48. 98You’re the proprietor of a small candy shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?
  49. 99You run a small skateboard accessories shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?
  50. 100How do Omnichannel customers behave when making a purchase?