If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:
Correct Answer
sitelink extensions
Why is this the correct answer?
To direct people to specific pages on your website from an ad, you can create an ad that uses sitelink extensions. Sitelink extensions add additional links below your main ad text, each pointing to a different specific page on your website — such as a product category, contact page, or special offer. They allow a single ad to showcase multiple destinations simultaneously, giving users direct access to the most relevant pages without navigating through your homepage. Sitelinks also improve Ad Rank and typically increase CTR.
Why are the other options wrong?
previous visit extensions
Previous visit extensions do not exist as a Google Ads extension type — this is not a real ad extension.
callout extensions
Callout extensions add short descriptive text snippets to ads (like Free shipping or 24/7 support) but do not contain clickable links to specific pages.
location extensions
Location extensions show your business address and a map pin — they direct users to your physical location, not to specific pages on your website.
Real-world example
A hotel chain uses sitelink extensions to add links to Rooms, Spa, Restaurant, and Special Offers beneath their main search ad. Users searching for the hotel can click directly to the page most relevant to them, increasing bookings by 28% compared to ads without sitelinks.
Official documentation: https://support.google.com/google-ads/answer/2375416
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About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
Exam guide and all 140 AdWords Fundamentals (Legacy) questions →Related AdWords Fundamentals (Legacy) questions
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