Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?
Correct Answer
“Display Network”
Why is this the correct answer?
Belinda should use the Display Network to show image ads announcing new designer collections to people browsing fashion websites and blogs. The Display Network allows advertisers to run image ads across millions of websites, apps, and Google properties. Since Belinda wants to show an image ad — not a text ad — to people browsing relevant content, the Display Network is the only campaign type that supports this. It also enables interest and contextual targeting to reach fashion-conscious audiences who are likely to respond to new designer label announcements.
Why are the other options wrong?
“Search Network with Display opt-in”
Search Network with Display opt-in primarily serves text ads on search results. Image ads are not the primary format and targeting browsing audiences for a new product announcement is better done through a pure Display campaign.
“Search Network”
The Search Network only shows text ads to users actively searching on Google — it does not support image ads or allow targeting people browsing fashion websites.
”Shopping”
Shopping campaigns show product listing ads with prices from a product feed — they are not used for brand or collection announcement image ads.
Real-world example
A boutique uses Display Network image ads showing a model wearing their new designer pieces, targeting users who visit Vogue, Net-a-Porter, and fashion blogs. Within two weeks of the campaign launching, store visits increase 22% and new designer label pages see 3,400 unique visits from the display ads.
Official documentation: https://support.google.com/google-ads/answer/2472719
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About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
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