Why might you use the “Search Network campaigns with Display opt-in” campaign type?
Correct Answer
You can use one budget to advertise on the Search Network and Display Network
Why is this the correct answer?
You might use Search Network campaigns with Display opt-in because you can use one budget to advertise on both the Search Network and Display Network. This campaign type allows a single campaign budget to cover both channels — your ads show in Google Search results and also extend to relevant Display Network placements. For advertisers who want broader reach without managing two separate campaigns and budgets, this combined approach simplifies account management while maintaining presence across both search and display inventory.
Why are the other options wrong?
Your ads only show on the first page of search results
Ads showing only on the first page of search results is not a feature of this campaign type — ad position is determined by Ad Rank in every campaign type.
You can pick the exact websites where you want your ad to show
Picking exact websites is a placement targeting feature available on dedicated Display campaigns — not a reason to use Search with Display opt-in.
Your video ads can run on the Search Network
Video ads cannot run on the Search Network in any campaign type — video requires dedicated Video campaigns on YouTube.
Real-world example
A small e-commerce brand with a £50/day budget uses Search with Display opt-in to cover both channels from a single campaign. 80% of the budget is automatically allocated to high-intent search clicks while the remaining 20% extends reach to relevant Display placements — maximising exposure without needing to manage two separate campaigns.
Official documentation: https://support.google.com/google-ads/answer/1722047
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About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
Exam guide and all 140 AdWords Fundamentals (Legacy) questions →Related AdWords Fundamentals (Legacy) questions
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