Which delivery type shows your ads at an even pace throughout the day?
Correct Answer
Standard delivery
Why is this the correct answer?
Standard delivery shows your ads at an even pace throughout the day. When Standard delivery is selected, Google's algorithm paces your ad spend evenly across all hours of the day based on your daily budget, ensuring ads remain active from morning through to midnight. This prevents the budget from being exhausted early in the day and guarantees consistent visibility throughout all hours. Standard delivery is the recommended option for most advertisers as it maximises the number of hours your ads are eligible to show.
Why are the other options wrong?
Accelerated delivery
Accelerated delivery is the opposite — it spends the budget as quickly as possible, showing ads as frequently as available until the daily budget runs out. This often results in ads going offline by mid-afternoon.
Delayed delivery
Delayed delivery is not a real Google Ads delivery option — this answer is fictitious.
Optimized delivery
Optimized delivery is not a standard Google Ads delivery type name — delivery options are Standard and Accelerated.
Real-world example
A wedding photographer switches from Accelerated to Standard delivery after noticing ads stopped showing by 1pm daily. With Standard delivery, ads run consistently from 8am to 10pm, capturing evening searches when couples research vendors after work — increasing enquiries by 45% with the same daily budget.
Official documentation: https://support.google.com/google-ads/answer/2404247
About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
Exam guide and all 140 AdWords Fundamentals (Legacy) questions →Related AdWords Fundamentals (Legacy) questions
- 1Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?Explained
- 2Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?Explained
- 3Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?Explained
- 4When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?Explained
- 5What’s a reason to use the “Search Network with Display Select” campaign type?Explained
- 6You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with ads in mobile apps campaign on the Display Network?Explained