If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
Sales and purchase intent lift
Clicks, calls, and sign-ups
View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Views, impressions, unique users, awareness lift, and ad recall lift
Correct Answer
View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Official documentation: https://academy.exceedlms.com
Topics in this question
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 453 Google Ads Video questions →Related Google Ads Video questions
- 1If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
- 2You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?
- 3The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?
- 4Your goal is to grow consideration with a Google video campaign. What should your bidding solution optimise towards?
- 5When planning a Google video campaign with a consideration goal, what should your bidding solution optimise towards?
- 6You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?