If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
Sales and purchase intent lift
Clicks, calls, and sign-ups
View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Views, impressions, unique users, awareness lift, and ad recall lift
Correct Answer
Views, impressions, unique users, awareness lift, and ad recall lift
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- 1If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
- 2You’re running a Google video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like ‘Video played to’, what measurement solution would you use?
- 3You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt in to Google Video partners?
- 4When creating a Google Video campaign with ‘brand awareness and reach’ as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
- 5You’re creating a Google video campaign with ‘brand awareness and reach’ as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
- 6You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?