Shopping ads can be targeted to:
Correct Answer
Select countries, listed in Google Merchant Center and AdWords Help Centers
Key takeaways
Shopping is available in a specific list of countries, not everywhere Google Ads runs.
The current list lives in the Merchant Center and Google Ads help documentation.
Feed requirements and available features differ by market.
Why is this the correct answer?
Shopping ads are available in a defined list of countries rather than everywhere Google Ads operates, and that list is published in the Merchant Center and Google Ads help documentation. It changes as Google adds markets, which is exactly why the answer points you at the help centres rather than naming a fixed set. Before planning international expansion, check the current list, because feed requirements and available Shopping features also vary by market.
Why are the other options wrong?
B) All countries where AdWords is available
Google Ads operates in more countries than Shopping supports, so availability of the platform does not imply availability of Shopping.
C) Only countries where Google.com/shopping is available
Eligibility is not tied to whether a consumer-facing google.com/shopping surface exists in that market.
D) North America only
Shopping has been available well beyond North America for many years.
Frequently asked questions about this topic
What changes when I target an additional country?
Usually the currency, the language of your product data, the tax and shipping configuration, and sometimes the required attributes. Most retailers run a separate primary feed per target country because of this, rather than trying to serve several markets from one.
Official documentation: https://support.google.com/merchants/answer/188493?hl=en
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.
- 2Which basic website requirement must everyone follow in order to advertise on Shopping ads?Explained
- 3Which statement is true about Shopping ads?Explained
- 4What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?Explained
- 5Where might you see Standard Shopping ads? Choose three. Select 3 Correct ResponsesMultiple correct
- 6You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?Explained