Match each statement about machine learning with the related benefit of Google App campaigns.
Select all correct answers
Machine learning processes massive amounts of data, to deliver the most effective message to the right user at the right time. – Relevance
The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management. – Simplicity
Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested users. – Reach
Correct Answers
Machine learning processes massive amounts of data, to deliver the most effective message to the right user at the right time. – Relevance
The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management. – Simplicity
Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested users. – Reach
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 178 Google Ads Apps questions →Related Google Ads Apps questions
- 1Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct ResponsesMultiple correct
- 2You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two.) Select 2 Correct ResponsesMultiple correct
- 3Which benefit of Google App campaigns aligns with the following statement about machine learning?
- 4How does machine learning in Google App campaigns benefit both marketers and users?
- 5You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?
- 6Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct ResponsesMultiple correct