When analyzing the relationship between frequency and purchase rate, what actionable insight can you leverage for campaign optimization?
Removing the frequency cap because more impressions always lead to more conversions
Setting the frequency cap to maximize reach
Setting the frequency cap to maximize purchase rate while limiting waste or over delivery
Correct Answer
Setting the frequency cap to maximize purchase rate while limiting waste or over delivery
About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 94 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1The _____________ field in the conversions_with_relevance table categorizes the relationship between the conversion event and the campaign it is relevant to.
- 2Which function can be used to append a string to ID fields (i.e., campaign_id) to prevent issues when reading the values in Excel?
- 3Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?
- 4You are writing a query and would like to know the total impressions that have been delivered per campaign, per supply_source, and per device_type. Which of the following represents how you should write the query?
- 5If you want to understand more about which product or pixel your conversion events are associated with, which field in the amazon_attributed_events_* tables should you leverage?
- 6The ___________ function can be used to append a string to ID fields (such as campaign_id), preventing issues reading the accurate ID values within Excel.