What is the “Bounce Rate” in Google Analytics?
The number of times unique users returned to your website in a given time period
The percentage of total site exits
The percentage of sessions in which a user exits from your homepage
The percentage of visits when a user landed on your website and exited without any interactions
Correct Answer
The percentage of visits when a user landed on your website and exited without any interactions
Official documentation: https://support.google.com/analytics/answer/1009409
Topics in this question
About the Google Analytics Individual Qualification – Universal Analytics (Retired)
This exam covered Universal Analytics, which Google has shut down.
Exam guide and all 176 Universal Analytics (Legacy) questions →Related Universal Analytics (Legacy) questions
- 1Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
- 2If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
- 3True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
- 4What model represents the hierarchical structure of a Google Analytics account?
- 5What is not considered a default “medium” in Google Analytics?
- 6When will Google Analytics be unable to identify sessions from the same user by default?