Which of the following describes FLEDGE most accurately?
Calculates users’ top five most frequented topics based on the participating sites they’ve visited.
Matches conversion events to the initial ad logged, giving it partial credit.
Measures user behavior online and replaces third-party cookies.
Supports re-engagement with users based on their actions on a website or app.
Correct Answer
Supports re-engagement with users based on their actions on a website or app.
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About the Privacy for Agencies and Partners Certification
The Privacy for Agencies and Partners Certification is about advertising in a privacy-first world: collecting first-party data with consent, using consent mode and enhanced conversions, and measuring performance when cookies and identifiers are limited.
Exam guide and all 74 Privacy for Agencies questions →Related Privacy for Agencies questions
- 1Which of the following isn’t a benefit of linking Google Analytics 4 and Google Analytics for Firebase?
- 2What does the Chrome and Android Privacy Sandbox aim to achieve?
- 3What’s a main benefit of linking Google Analytics and Google Ads?
- 4Someone would use Google Analytics for Firebase instead of Google Analytics 4 because it is app-focused and streamlines the deep-linking process, which is beneficial for app developers.
- 5Using machine learning to model and plug gaps in data when users opt out of collection results in a more accurate picture of website and app performance, while also remaining privacy safe.
- 6Google Analytics 4 addresses evolving measurement standards by allowing businesses to see unified user journeys across websites and apps and using Google’s machine learning technology to surface and predict new insights.Multiple correct